//// GRAPHIC DESIGN / BRAND STRATEGY / CAMPAIGN DIRECTOR
For my thesis project, I created a brand look, marketing strategy, and a national marketing campaign for a fictional full-motion video game company, Transform Games. The goal of this Project Book was to create an effective and compelling presentation of the creative process as well as showcase the materials and insights crafted and surveyed for the campaign.
Using the brand look of the company, I sought to create various illustrations, charts and informational layouts that amplified the company story in an editorial manner.
Hours of research went into the marketing strategy and media mix.
For the campaign tagline, I created an illustrative summary.
Since the company is fictional, I also created all the sample video game images used throughout the book.